Introductory description

This is an elective module designed specifically for non-WBS students. To find detailed availability and to apply for this module, log in to my.wbs.ac.uk using your normal IT login details and apply via the my.wbs module application system. Once you’ve secured a place on my.wbs you should apply via your home department’s usual process, which usually takes place via eVision. Note that you do not require the module leader’s permission to study a WBS module, so please do not contact them to request it.

Module aims

Outline syllabus

This is an indicative module outline only to give an indication of the sort of topics that may be covered. Actual sessions held may differ.

Students will develop a business for a product or service of their choice. The elements of the course will cover the aspects necessary to develop a business idea. Sessions will include:

• Opportunities
• Innovation
• Intellectual property
• Lean startup approach
• Business models
• Finding Resources
• Communication
• Business idea coaching
• Growth

Learning outcomes

By the end of the module, students should be able to:

• Understand the key principles of entrepreneurship to the development of a business idea
• Create a business idea pitch
• Appraise the strength of a business idea
• Demonstrate the ability to analyse the entrepreneurial process

Indicative reading list

Reading lists can be found in Talis

Subject specific skills

Identify an entrepreneurial opportunity
Develop a business model
Appraise the resources needed to support their business idea

Transferable skills

Develop written skills in business presentation and communication

Apply research skills to a business idea