Introductory description

This is a core module for WBS Foundation Year students. It is not available to any other students.

Module web page

Module aims

Outline syllabus

This is an indicative module outline only to give an indication of the sort of topics that may be covered. Actual sessions held may differ.

Business Fundamentals

1. Finding Entrepreneurial Opportunities

2. Strategy, Mission, and Vision

3. Value Propositions

4. Marketing Mix

5. Business in Practice Field Trip

6. Operations Management

7. Measuring Performance and Impact

8. Poster Conference and Presentations

9. Management skills

Learning outcomes

By the end of the module, students should be able to:

• Demonstrate knowledge and understanding of organisations and the business environment in which they operate.
• Identify and discuss issues relating to operations, management, marketing and strategy.
• Analyse and evaluate the interplay between the organisation and its operations, management, marketing and strategy.
• Think critically in order to solve business problems.
• Analyse and evaluate business data and sources of information.

Indicative reading list

Reading lists can be found in Talis

Subject specific skills

Evaluate a vision, mission and enablers.
Differentiate between leadership and management activities of the past and present.
Analyse and suggest improvements for teams and organisational structures.
Write the value proposition and do a marketing mix review for a product or service.
Suggest improvements for a supply chain and restaurant's operations.
Create a business plan.

Transferable skills

Demonstrate competence communication (written and oral), presentation, data analysis, time management, digital literacy, peer-review and team-working skills.